Dullboy’s Social Co is an entertainment precinct that houses 24 lanes of tenpin bowling, a gaming arcade, dodgem cards, mini-golf as well as a restaurant and bar. This needed to appeal to a wide demographic so the personality and aesthetic needed to be vibrant, fun and approachable but also quite hip.
This was a large, holistic brand creation and rollout. We designed or oversaw all deliverables from developing name concepts, designing the floor plan, all technical drawing, furniture and finishes. We created the custom drawn logo and icons, signage, packaging, promotional material, and online presence.